$18.00
A gentle, moisture-first shampoo designed to remove buildup while helping curls and coils maintain the softness they need.
Apply to thoroughly wet hair. Massage gently into the scalp and roots, then work the lather through the length of the hair.
Rinse thoroughly and follow with the Moisture Lock Leave-In or your preferred Crown Theory conditioner.
Designed for hair that needs cleansing without the dry or tight feeling that can come from stronger shampoos.
Use the Hydrating Shampoo as Step 1 of the Everyday Crown Routine before conditioning and styling.
See the Full RoutineThe Hydrating Shampoo combines cleansing ingredients with moisture-supporting oils and extracts to help make wash day feel gentler on textured hair.
Learn About Our IngredientsLightweight nourishment to support soft-feeling hair.
Rich moisture support for dry curls and dense coils.
Helps support moisture retention and softer-feeling hair.
Pair your cleanser with moisture and styling products designed to work together.
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Cleanse, condition and style with the complete three-step routine.
“My hair felt clean without having that squeaky, dry feeling afterward.”
“This works really well before my twist-out routine. My hair feels much easier to manage.”
“I like that it cleans my scalp without making my curls feel stripped.”