Questions? We've got answers.

Start with cleansing, follow with moisture or conditioning, then finish with your styling product.

The Everyday Crown Routine follows three basic steps: Cleanse, Hydrate, and Style.

No. Your routine should match your actual hair needs. Start with the essentials and add products only when they serve a clear purpose.

Wash frequency depends on your scalp, styling habits, workouts, protective styles, and product use.

The goal is to cleanse often enough to manage buildup without washing more frequently than your hair and scalp need.

Yes. Lightweight moisture and scalp-care products can be useful when wearing braids, twists, locs, and other protective styles.

Visit the Crown Theory Ingredient Library for more information about ingredients such as shea butter, avocado oil, honey, aloe, jojoba oil, and castor oil.

Crown Theory focuses primarily on curl and coil patterns from 3B through 4C.

Product selection should also consider dryness, density, porosity, styling habits, and your normal routine.

That's normal. Many people have more than one texture across different areas of their head.

Focus more on how your hair responds to moisture and styling than trying to assign every strand one exact type.

Look at the natural shape of clean hair without stretching or manipulating the pattern.

You can also use our Texture Guide to compare general curl and coil characteristics.

Porosity refers to how your hair absorbs and retains moisture. Some hair absorbs products slowly, while other hair takes in moisture quickly but may lose it faster.

No. Crown Theory is designed around textured hair needs rather than gender. Anyone with curls, coils, twists, locs, waves, or protective styles can build a routine around their hair needs.

Standard orders are generally prepared before being transferred to the shipping carrier. Processing times may be longer during launches, promotions, or holidays.

Crown Theory offers free standard shipping on qualifying orders of $60 or more.

Once an order ships, tracking information can be provided through your order confirmation or account.

Contact Customer Support as soon as possible after placing the order. Changes may not be possible once an order begins processing or has already shipped.

Visit the Shipping page for complete processing and delivery information.

Eligible items can be handled according to the Crown Theory return policy. Product condition and the amount of time since delivery may affect eligibility.

Contact Customer Support with your order information and details about the damaged item so the issue can be reviewed.

Contact Customer Support with your order number and the product you received.

After an approved refund is processed, additional time may be required for your financial institution to post the funds back to your original payment method.

An account can make it easier to review orders and reorder products, but customers should still be able to browse products without signing in.

Visit the Account page and select the Forgot Password option to begin the reset process.

The Crown Theory account structure includes an optional texture preference so your account can support a more personalized shopping experience.

Account features are designed to support order history and easier reordering once the storefront backend is connected.